EXPLORATION OF ISLAMIC TOURISM INITIATIVES IN PAKISTAN; INSIGHTS FROM MUSLIM NATIONS WITH A ROBUST HALAL ECONOMY

Abstract

The emergence of Muslim travellers is a rapidly evolving market of the
travel industry and a newly established market niche. Muslim’s lives are
fused with faith-based needs, including travelling, food and staying in
destinations. Halal brands are offering a pleasant appeal for Muslim
consumers strictly on Islamic principles. This research recognised Muslim
customers recreate and redefine their uniqueness, concerns and establish
their tourism and hospitality standards through Islamic principles, but still,
the challenges are more than the prospects. Pakistan's reflection in the
world is shown as a Muslim destination based on Islamic rules. Pakistan is
compatible with the halal tourism market as a tourist destination for
the neighbouring Islamic countries. Islamic Tourism would offer foreign
exchange, foster heritage, and increase people's touch by exploring family
tourism and youth tourism developments in Islamic countries. The
uniqueness of the research is the discovery of the untapped opportunities of
Islamic tourism. Therefore, it is imperative to attract Muslim tourists, clutch
the options by facilitating Islamic Tourism in Pakistan. This paper aims to
devise ideas for improving Pakistan's tourism sector by contributing to the
Islamic tourism segments. But unfortunately, hardly any literature in
Pakistan has explored the potential of Islamic tourism. This paper examines the possibility of a different form of Islamic tourism in Pakistan to attract
Muslim travellers.